Archive | August, 2011

Pure fashion

24 Aug

Zoe Robinson finds ethical fashion is really kicking off at Pure

Earlier this month I spent a day in the bizarre bubble that is London’s Olympia to visit the fashion trade show Pure.  This bi-annual event takes place for buyers and press to have a good old gander at what designers have created for us all for Spring / Summer 2012.

Over the last few seasons the ethical offering at Pure has grown, largely thanks to the Ethical Fashion Forum (EFF), ‘the industry body dedicated to a sustainable future for fashion’, who also runs seminars at the show.  Primarily geared towards buyers, their must-see seminars focus on how to put together a great ethical fashion collection in store, and with sales of eco clothing having grown by 72% in 2010, retailers really have an incentive (and in my opinion a responsibility) to source their stock ethically.

At Pure, EFF also present the winners of the EFF Innovation Award which recognises excellence in design, quality of product and ethical credentials.  Here are just some of my favourites from this season’s Pure, starting with one of the Innovation winners Chichia…

This exciting new collaboration between Made By Africa and Chichia is produced in a fair-trade certified factory in Tanzania. The colourful and highly wearable designs combine jersey with African prints in organic cotton (see above).

Nancy Dee now produce their entire collection in the UK using eco friendly fabrics suchs as organic cotton and bamboo. In addition to their wonderful and much-loved printed jersey dresses (above), they have some great tailored pieces for SS12.

If you are a regular reader of EggMag you’ll know we do love London-based brand Lowie so I was very excited to see this 50s style dress (above) in a cute boat print – the first print they have had designed exclusively for them.

This image doesn’t do justice to this ultra feminine dress by Komodo (above) – it’s a  really beautiful print and such a versatile style.

There is so much to like about this sublimely simple, versatile and very soft organic cotton dress (above) from Stewart+Brown. How can I style thee? Oh let me count the ways…

It was great to discover this very exciting new Colombian brand Cyclus at Pure. Crafted from highly durable inner tubes these these bags are a triumph of expert design, upcycling and local production. Loathed as I am to recommend a new ‘it’ bag – or utter the words ‘must buy’ – but if you invest in one hot new accessorise brand next season, let it be this one!

I have my eye on this new style from Makki (above) which would go with just about anything. Made from eel skins that are a by-product of the food industry it’s sustainable and stylish, just what we like.

Beautifully feminine bag from Coco Barclay (above) – the vintage gloves can be removed for a more casual look and if it’s cold outside they will keep your fingers cosy.

The brilliant Beyond Skin are a vegan brand who make efforts to be as sustainable as possible. Some of these stunning (and surprisingly comfortable) shoes are produced using a super soft fabric made from recycled plastic (see above).

Meher Kakalia’s amazing footwear and bags are produced in Karachi often using ‘found’ materials (some weaving embellishments are done with thin strips or ‘threads’ of plastic bags), utilising tradtitional techniques and supporting local, highly-skilled artisans. I love them so much I took extra photos, which are below for your shoe-ogling pleasure.


See Zoe’s website www.think-style.co.uk
Twitter @zoerobinson1
Facebook Think Style

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Beauty newsflash: an exciting organic new brand hits our shelves…

22 Aug

This month we are very excited about the arrival of organic beauty brand Vapour to the UK.  Fresh from the States, this make-up line is pushing the capabilites of organic cosmetics.  A blend of 70% certified organic ingredients and 30% minerals and vitamins, teamed with responsible production and packaging, makes this range a winner in our books.

Organic make-up can still suffer with the reputation of not living up to its synthetic counterparts.  We think this line will help change that way of thinking.  Smooth textures glide onto the skin, making it look and feel great.  The colour range is superb with a foundation for all skin tones, making natural beauty accessible for all.  The Stratus Soft Focus Skin Perfector is becoming a firm favourite for glowing complexions along with the Plumping Gloss for a gorgeous pout.

Vapour Organic Beauty has already won awards in the US and is building a strong celebrity fan base including Gywneth Paltrow.  We’ve joined the fan club and we hope you will too!  The range is currently exclusive in the UK to Content Beauty/Wellbeing.

Elixir Lip Plumping Gloss £18 for 4.5ml

Could this book be the unravelling of our fashion industry?

16 Aug

To Die For: Is Fashion Wearing Out the World by Lucy SiegleI am currently just over halfway through Lucy Siegle’s book To Die For: Is Fashion Wearing Out the World? and already I feel the need to tell everyone about it. Written in easily managed bite-sized-chunks, the book is a thorough and shocking dissection of our fashion industry. Having thought I was pretty much up to speed on its pitfalls To Die For is proving that there’s far more to the business of being ‘on-trend’ than I initially thought. Siegle presents evidence of distressing unethical practices and serious environmental damage that our Western fast-fashion culture has (not always unwittingly) encouraged. Although this book isn’t a particularly light read, it is well written, accessible and gripping at times. It swings wide the glittering doors of one of the West’s biggest commercial machines that most do not usually see behind, and will almost certainly make you think twice about picking up a so-called ‘bargain’ next time you’re on the high-street.

Click here buy To Die For: Is Fashion Wearing Out the World? by Lucy Siegle

August’s tune of the month

12 Aug

michael kiwanukaMichael Kiwanuka – I’m Getting Ready

It doesn’t happen very often, but occasionally someone appears on the music scene, that gets real music lovers into a bit of a tizz. Michael Kiwanuka is having this said effect. I have so far heard two radio DJs verbally hugging the guy and frankly, I am finding it very hard to get him out of my head too. Kiwanuka has that rare mix of respect, elegance and honesty in both his music and his character, which, when mixed with his undoubtedly brilliant musicianship and big, velvet pillow of a voice, culminates in something supremely special. I’m Getting Ready is the second song released by the artist and after his first, Marvin Gayesque Tell Me A Tale, is proof that he ain’t no one-trick pony. This new tune has its feet deeply rooted in folk music, and although one may argue that his sound is nothing new I personally think that this is, in fact, its appeal. Keith Richards said in a recent interview ‘I really look at myself as more of an antenna … that thing of “I created this” … is a little bit presumptuous I think.’ So maybe our Michael is a new antenna, picking up soul and folk signals from the seventies and re-inventing them for us now. Let this track wash over you, with it’s subtle, piano and vocal harmonies while feel the warming effects of Kiwanuka’s future vintage style.

You’ll like it if you like:

– Nick Drake
– Soul and folk
– Chilled out summer songs

Find out more about Michael and his tunes here

Vintage at Southbank

4 Aug

What a brilliant, inspirational festival this is.

The Vintage Festival celebrates everything from the forties to the eighties, from live music to old films, art to fashion. It takes the best of each of these decades and looks to the year ahead with the suggestion of a ‘future vintage’. Genius.

Check out some of our snaps below and make sure you sign up to their mailing list so you can get the heads up for tickets next year: vintage website

The Vintage Issue on show on the Plastic Seconds stand

The Vintage Issue on show on the Plastic Seconds stand

Vintage Radios

Vintage Radios

The 60s Lounge

The 60s Lounge

The 80s Rave

The 80s Rave

Vintage People

Vintage People

Wall coverings at the Bad Art Bar

Wall coverings at the Bad Art Bar

Zoe Robinson

Fashion editor Zoe Robinson in THAT dress

Beach Hut on Southbank

Beach Hut on Southbank

RANT: Gaga is a poorman’s Bjork. No, hang on, that’s too kind…

3 Aug
Gaga and Bjork

No contest

Has this occurred to anyone else?

Gaga, with her tit-flashing and stick-on alien cheekbones, has none of the elegance of Bjork – and certainly does none of the musical boundary-pushing. What is it she is trying to do? Or say? I just don’t get it. Yes, she has a decent voice and can write a best-selling pop song (note: there was no use of the word ‘good’ in the latter part of that sentence) but anyone who has to shout that loud about themselves is surely a try-hard. “Look at me! I AM ART! I AM FASHION!” She screams. Where as our little Icelandic pixie-musician never shouts, she just parodies, comments and creates magical worlds around her music and art. Bjork, I love you.

See her new video for the song Crystalline here.