Another exciting new organic brand has hit our shelves. Intelligent Nutrients arrived here in the UK in September and is already causing quite a stir. Horst Rechelbacher, the brains behind the brand, is no stranger to making waves in the beauty industry; he founded Aveda back in 1978 by combining his hairdressing skills with his extensive knowledge of the plant world. He began with hair care products and went on to develop skincare and make-up, choosing ingredients that respected skin along with his strong green ethics.
After building the company for twenty years he sold it to Estee Lauder, a controversial move to say the least. Horst consulted for Aveda for a short while before continuing on with his own environmental work. It is this that led him to his new venture, Intelligent Nutrients. Spurred on by the belief that anything you put on your skin should be pure enough to eat, all products are certified organic and food grade. The whole range encompasses a lifestyle choice and even extends to pet care, looking after our fury friends too. Only a small selection is currently available in the UK to tickle our taste buds.
The anti-aging skincare range consists of just four products – a cleanser, mist, serum and moisturizer. Each one contains the brand’s signature Antioxidant Intellimune Seed Oil Complex as well as other nutritious ingredients to boost, nourish and protect. Delicious caramel, raspberry, vanilla and coconut make the lip care products good enough to eat (which technically you could, but that would make quite an expensive habit!) The haircare range includes one shampoo, one conditioner and four multi-tasking styling products, which should cover most hair requirements.
We really like the simplicity of the range as it makes it easy to use and helps to stop the over use of products. The sleek packaging would look just as at home in a male or female bathroom cabinet, so it’s good for all to try, and of course we love the clean hard-working ingredients. To make things even better Intelligent Nutrients is a non-profit making organization with all profits being put into cancer and medical research as well as organic and sustainable foundations. What is there not to like?!
Find Intelligent Nutrients at Whole Foods, Kensington and online – Lovelula, Naturisimo, Feelunique.com, Beauty Bazaar and Being Content.
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